SIGHTLINE colored

WHERE MARKETING LEADERS SHAPE BRAND EXPERIENCES

WHAT IS SIGHTLINE

SIGHTLINE is the new media created by and for CMOs, field marketing leaders, brand marketers and experiential professionals. Each edition features interviews with industry leaders, proven playbooks, and data-backed case studies. It comes as a quarterly publication and a short monthly newsletter. Free, inspiring, and built for people who create brand experiences that last.

 

  • Advertising Week
    Advertising Week
    NYC
  • C2 Montreal
    C2 Montreal
  • Booth Rendering
    Booth Rendering
  • C2 Montreal
    C2 Montreal
  • Advertising Week Europe
    Advertising Week
    Europe
  • Advertising Week NYC
    Advertising Week
    NYC

 

 

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IN THE 2025 SUMMER EDITION

Alicia Tillman, CMO, Delta Air Lines

Explore how Delta Air Lines balances long-term brand equity with real-time agility.

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Annick Beaulieu, CEO, C2

Master generative experiences and the five ingredients that turn audiences into active participants.

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Ruth Mortimer, Global President, Advertising Week

Discover three standout activations that made belonging tangible at Advertising Week.

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Adam Charles, CGO, Sparks

Explore how AI will boost the importance of face-to-face connections in marketing strategies, and revolutionize how we track success.

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Marie-Elaine Lemire, Strategic Partnerships
at Emerald

Uncover how recent years have reshaped sponsorship storytelling, and the key to making it truly effective.

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Courtney Engel, VP Strategy, Magnet Media

Find why events offer a prime opportunity to generate content that fuels and strengthens your overall strategy.

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Shayna Ventricelli, CMO, Ivy & Co. Studio

Unpack smart, actionable tips for building a communication plan that fuels engagement at every stage of the event cycle.

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Melissa Arnott, President, Arnott Consulting

Get inspired by simple ideas that drive real engagement with trade show tactics powered by curiosity over complexity.

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Amar Alnemer, VP Creative, AXNT Agency

Discover 4 expert tips to cultivate creativity and spark fresh ideas in brand storytelling.

READ MORE

WHY SUBSCRIBE

1

Connect with people who get it

A peer-powered space for marketers in the trenches. Expect smart takes, shared wins, and honest conversations.

2

Bridge brand and experience

Aligning brand strategy with real-world interactions and event design. Sightline connects strategic messaging with unforgettable on-the-ground execution.

3-Sep-04-2025-02-46-54-1374-PM

Fuel your creativity with real examples

Not abstract ideas, but actionable content. Where bold concepts directly align with measurable outcomes and authentic brand experiences.

4

Spot trends before they’re trends

From shifting behaviors to emerging formats and new tech. We surface what’s next before it hits the mainstream.

5

Find the right partners, faster

Discover proven vendors and trending creative partners. All vetted and recommended by experienced marketers.

SIGHTLINE

The place for people who live and breathe experiences.

 

JOIN SIGHTLINE TODAY
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